ISE had been in business for a little over 20 years when I joined them in 2013. Over that 20 years business had slowly declined as competition in the marketplace had increased and ISE had suffered from some confusion about who they were and their place in the marketplace.
My first project upon joining the team was to initiate conversations with senior leadership about who ISE was, what their core values were and how they would differentiate themselves from their competitors in a crowded marketplace.
This led to developing a comprehensive new identity and brand style for ISE which - over the next few years - was used to produce a wide range of sales/marketing/promotional/corporate material.
The new website for ISE served as a dynamic online catalog that showcased their products
in a user-friendly and visually appealing format.
in a user-friendly and visually appealing format.
Featuring a clean, brand-compliant design, the website allowed visitors to easily navigate through a comprehensive range of ISE Ergonomics products and services.
ISE Product Brochures
Printed product brochures that highlighted the features and benefits of ISE products.
ISE Sell Sheets
A one-page product flyer that focused on the features and benefits of a specific ISE product.
ISE Event Promotional Handout
A printed promotional brochure designed as a handout for events that focused on ISE brand-awareness.
ISE Print Ads
A series of ads that appeared in industry-specific publications in the lead-up to industry events.
RISE LIFE Motion Graphics Presentation
The RISE LIFE animated presentation was designed as a sales tool that could be sent to potential clients
as a stand-alone or be part of a larger sales presentation.
as a stand-alone or be part of a larger sales presentation.
Sales Presentation
The ISE sales presentation was designed as a tool for the sales team to
effectively communicating the brand's value proposition.
effectively communicating the brand's value proposition.
ISE EMail Blasts
Weekly emails to dealers and architectural firms highlighted new products and services.
