In 2018, LexisNexis launched a promotion that bundled their various news & information management services with their flagship service, Lawyer's Daily.
Rather than just name the bundles with an arbitrary name, I recommended that we name and promote each bundle with the associated customer persona for each bundle to increase viewer engagement and connection.
I developed print and digital ads, hero banners, emails and landing pages for the integrated campaign which launched these news-based bundles in the marketplace.
