Giatec Scientific’s mission is to bring disruptive, knowledge-based, and sustainable technologies to the concrete industry. They identify current challenges in concrete testing and design innovative solutions to address them. Giatec's products allow concrete producers, contractors, and business owners to increase profitability of their projects by saving time, labor, and costs.
After collaborating with the Senior Leadership Team to develop a new set of Brand Style Guidelines, I collaborated with various teams to develop marketing, sales, events and corporate branded materials.
Giatec's approach to marketing is almost entirely focused on the production and distribution of content (case studies, blog posts, whitepapers, social media ads and videos) to start conversations with potential customers and convert them to new Giatec promoters.
Brand Style Guidelines
Social Media Ads
Product Brochures
Case Studies
White Paper
Product Video
Product Video
Case Study Video
Testimonial Video