Due to confusing messaging in marketing materials and increased competition in the marketplace, interest in LexisNexis suite of software and apps had decreased.
Marketing requested a campaign to re-introduce the entire suite of software and knowledge-management tools to existing and potential customers and I developed a set of concepts with engaging visuals and clear, direct messaging focused on customer benefits rather than a bullet point list of updated features.
Although I show the print ad executions here, the same concepts and treatments were leveraged for digital executions including emails, landing pages and banner ads.
