Picton Mahoney Asset Management had a website that - over time - had suffered from many one-off incremental changes, inclusion of off-brand elements and a general absence of big picture thinking about who Picton Mahoney was, what was unique about their brand and how they differentiated themselves from their competition in the marketplace.
The re-design of their site leveraged a neglected brand style that matched the boldness of their approach in the market, a content re-organization and UI/UX best practices to develop a website that genuinely represented Picton Mahoney Asset Management.
